The University of Nevada, Las Vegas has an active alumni community engaging with their Alumni Association. They keep their graduates up-to-date with news and events, as well as able to stay connected with other alumni through their web-based portal. The Association also offers discounts and deals, and other benefits to alumni. All of these perks are great but keeping alumni informed on the go was a concern.
Using the viaPlace framework, UNLV built iPhone and Android apps to show the deals, discounts, and benefits available through the Alumni Association to members while they are out on the town. Benefits are sorted by category and can be filtered based on the distance from the user’s location. Additional features on the app allow alumni to view campus events and connect with classmates over social media.
TThe Alumni Association at UNLV is now able to better connect to their alumni, and inform them of the benefits of staying involved. Because of this they are seeing better conversion and greater retention of alumni participating in their programs.