Sonoma County needed a way to effectively distribute information to mobile users to improve the quality of tourism. They also wanted to be able to promote events, specials and local businesses. The information needed to be timely, accurate, and able to direct people who were unfamiliar with the area to different locations.
We compiled data on attractions such as vineyards, golf courses, spas, museums, and nightlife, then created the only app a Sonoma County tourist needs. With one click, users can find hundreds of events, specials, and places; create their own custom visit based on distance, or activity preference; and receive turn by turn directions to each location. After they enjoy their time, they can share their experience via the applications’ social media integration.
The app received thousands of downloads and hundreds of positive reviews. Users have commented on the usability and practicality of the information, especially the listing of lesser known spots, and ability to receive directions. Tourists are also using the app to plan their weekends in advance, in addition to receiving information on the fly.