Who is viaPlace for?
- Universities & Colleges
- Anyone looking to engage customers in a personalized way with the latest technology.
Is this technology safe and secure?
Some have expressed concerns over the security of location based marketing and beacon technology. People wonder just how much information beacons distribute and how secure their information will be. While security concerns are understandable, there is no need to worry with viaPlace. Beacons must work in conjunction with a native app to receive notifications. To get those notifications, users must have previously downloaded that app, opt in to receive the notifications, and turn on bluetooth capabilities. Enabling notifications and bluetooth is simple, and doesn’t take a whole lot more than a thumb tap or two.
How can I monetize my viaPlace application?
viaPlace provides all of the tools necessary to create a highly profitable application. For example, beacons can flash ads and commercials in between content, giving venues an extra stream of revenue. With instant access to thousands of potential customers all at once, this method of advertising can quickly become an excellent outlet for profitization.
What is a beacon?
A beacon is a low-cost, low-energy wireless bluetooth device that can transmit messages, or prompt directly to a smartphone or tablet. When a device is within a certain range, anywhere from 2 inches to 130 feet, the user will be sent targeted messages that are relevant to their location. Beacon technology is poised to become a leading form of advertisement and user engagement.