The Problem
Boaters are always revving to go, but the very things that keep them on the go – their motors – need regular maintenance and care. Yamaha Outboards needed a way to help keep boaters connected with their dealers, so that they could find a dealer no matter where life or their Yamaha motor took them.
The Solution
Yamaha’s network of over 2000 dealers nationwide was imported into viaPlace’s online registry to feed their dealer locator iPhone app. Users can now search by dealer name, ZIP code or state. The application was extended to produce a way for users to track their time spent in engine break in, find answers to frequently asked questions, and access maintenance schedules associated with their Yamaha outboard motor.
The Results
Yamaha has gotten positive feedback from dealers and from its initial set of users. The app successfully launched at the Miami boat show in mid-February 2012 with hundreds of downloads on its first day and provided Yamaha outboard motor customers an extra sense of comfort and confidence when choosing a motor for their boats.