Advertise efficiently with viaPlace through tracking users' patterns, and sending ads to match. Show a badge ad on every screen of your app, and target those ads based on when your users are at a particular place. Display coupons and offers, selected by user filters, every time the app opens. Keep your ads specific with viaPlace, and profit.

Take the hassle out of building applications. viaPlace already has all of the administrative functions that make mobile applications tick. Use existing online services, access websites, set up RSS feeds, access database, and intelligently target ads. With viaPlace, your app is ready to go.

Augmented Reality technology takes the real world, in real time, and makes it better. Whether it's viewing the best nearby restaurants as you walk down the street, or seeing videos about monkeys while you're standing at their cage at the zoo, Augmented Reality technology helps enrich the physical world. viaPlace incorporates Augmented Reality technology to improve the experience of any given location. Users of applications built on the viaPlace framework can combine the physical with the digital to literally get the best of both worlds.

Make information about your location mobile with viaPlace's customization capabilities. Store any information you want, from store hours to historical details, and target when you want that information to appear on the user's phone. You could show details on the closest flower shop when a user searches for "flowers," or display historical information about a building as your users walk by. Involve social media to create a mobile conversation—save and share user comments about that great pizza place down the street. Make your location interactive through customizing in real time with viaPlace.

viaPlace keeps a centralized registry of basic data for every point in the viaPlace system. That way, as users reach a specific point of interest, we can quickly provide them with initial details, and then direct them to a localized database for more information. The centralized registry allows us to provide "channels" of information, similar to TV programming, to which users can subscribe. This feature helps streamline and customize applications built with viaPlace.

viaPlace can turn your physical location into an interactive, digital experience. You can link locations together in a customized map, and provide rich content to immerse your users in your location. Create multimedia tours, or guide users through a haunted walking tour, complete with spooky sound effects. Help your location be memorable by creating a hi-tech experience with viaPlace.

Using customized mapping technology, viaPlace can display an interactive map on your mobile device. Much like other mapping systems, users can pan, zoom, and explore. But that's not all. With viaPlace, users can view their current locations, and the surrounding points of interest. You can use default maps, or provide your own hyper-local maps. Show where the recycling bins are at the green-themed event, or where to get nachos at the game. Malls, stadiums, airports—any location can customize a map with viaPoint.

Not only does viaPlace tell users more about where they are, right now, it also lets them know what's nearby. If your user gets hungry, they can use their application to show nearby restaurants, in the order of closest to farthest. Then, they can view details and get directions. The "nearby" listing capabilities of viaPlace keep users interested in your location, through helping them know where to go next.

Let your users experience your location the way they want to. viaPlace lets users search for and filter locations based on their own preferences and categories. viaPlace will include comprehensive metadata to make searches effective and specific so your users get what they want without having to sort through the rest. With viaPlace, customization and localization can come from the user side, too.

Why have an application if no one knows it's there? viaPlace can provide a training course on marketing your application so you can get the word out. viaPlace can also provide customized service to generate traffic to your application. We'll help you use social media like Facebook, Twitter, and Foursquare to target potential users who are already on board with the newest technologies. Before you know it, your app's traffic will be booming.

It may not be possible to have eyes in the back of your head, but you can get the next best thing: a 360 degree radar view with viaPlace. With this radar view technology, users can explore their immediate surroundings without taking a single step. Designate points of interest—restaurants, attractions, or even just the bathrooms—so that users can see where they want to go next, just by looking at their phones. Lead users from point to point in a geocaching challenge, or show exactly which building was rumored to be haunted in a guided walking tour. Streamline traffic at your location with viaPlace's radar view capabilities.

Be done with delays: viaPlace makes everything real time. When you make updates to the information on the app, they go through right away. Imagine this: the local pizza place made way too much, and wants to cut prices to get rid of the surplus. Blast a real time ad on the town's viaPlace app, and that pizza gets sold. No waiting, no lags—viaPlace helps information travel instantly.