News
Mobile Ad Boom Predicted
2009-07-01
"Mobile phone advertising could make up 5% to 10% of global ad spending within five years, according to a Microsoft (NSDQ: MSFT) advertising executive.
"Scott Howe, Microsoft's VP of advertising and publisher solutions, said the growth will be gradual, and it will be driven by improving cell phones and mobile data networks. A recent report from Ineum Consulting finds that the sector is expected to grow from $3.1 billion to $28.8 billion within five years."
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