"The popularity of location-based services applications - particularly their top-notch position in a variety of app stores - indicates that location apps are crowd-pleasers, but are they really game-changing? Nate Janewit - an MSG columnist and a computer scientist at Stanford University sharply focused on the larger issues around LBS - suggests companies need to think differently about location in order to wring more value out of their vast stores of data." To continue reading, click here.

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