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Power of Location Relevance in Campaigns
2009-05-20
"Last Thursday, representatives from several location-aware and advertising companies joined Alistair Goodman, CEO of 1020 Placecast in a teleconference on the location-based advertising industry. Scott Dunlap, CEO of NearbyNow; Derek Leedy, VP Account Director at MediaSmith; and moderator, Greg Sterling, Founding Principal of Sterling Market Intelligence and Senior Analyst for Local Mobile Search, gave their answers to important unanswered questions surrounding the relatively new advertising medium, including..."
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